This document is part manifesto, part brand standards for diabetes health and wellness brand HealthSimple. Of all the work in the portfolio, this piece represents the breadth of my skills as a creative professional. Brand strategy, creative strategy, content development, writing, design—much of it is my own work (with the guidance, support, and contribution of an awesome team.) The “book” is distributed as an electronic document to internal audiences, partner agencies, and vendors. The wire binding imagery lends a hand-crafted, honest feel to the work. Agency: HartungKemp Release date: 2008
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