Farrell Identity System
Stationery system
No. 10 envelope and notecard with perforated business card
Envelope flap detail
Business card front and back
View more documents from Mark Saunders.
Organizational effectiveness guru and entrepreneur John Farrell needed a visual identity and promotional materials for his start-up HR consultancy. I summed up his business proposition with the tagline “work relationships that work” and supported it with a playful series of hat icons—a metaphor (of course) for the different roles within any given workplace. A simple wordmark, placed well, completes the system.
Agency: Larsen
Photography: Lars Hansen
Release date: 2004
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