The Plaid Lab is the design and advertising portfolio of Mark Saunders, Minneapolis creative director, designer, and sometimes writer for marketers and brands of all sorts.

I like pictures. I like words. I like this thing we call the cloud. But it’s people and ideas that excite me the most. My work is the product of tight collaborations, the synthesis of diverse ideas, and the (hopefully) delightful solution to problems big and small. I create brand artifacts, envision experiences, and seek to catalyze innovation. Empathy is my lens. Art, design, language, and media are my tools.

View my profile and work history on LinkedIn.